7 Comments
Apr 15·edited Apr 15Liked by Chris Hall

I'd be very keen to point out .. there's no such thing as 'haters'. You have fans ... and fans that are VERY displeased.

Brushing off negatives comments as haters is false economy at best. As I stated on the Bremont facebook groups .. what you are witnessing is 'the passion of fans'. And one thing true fans don't do is just simply 'cope' when something less than satisfying lands in front of them.

Just ask Disney how calling fans of Star Wars 'haters' is working out for them.

If you loved the football world cup and it was suddenly replaced with 'Lesbian Pro Tiddlywinks' .. would you call the football fans 'haters' for protesting that the thing they loved has been turned into something unrecogonizable?

And be sure of this ... the changes at Bremont are that severe. This is no longer the same company .. at all! The fact that they changed the logo, the construction, booted out most of the old staff and sent Nick and Giles up north to the farm ... say's everything. The company that fans of this brand fell in love with is gone!

Will their watches be any good? Maybe, in time. But I have to say that the current offerings are not a pinch of the original collection.

The watches were masculine, clean, technical, futuristic, original and brutalist. Now .. they are derivative, bland and generic. People have compared the new models to Certina and Yema .. and not without good reason.

I may have to publish my own youtube video on my thoughts on all this. But to say I'm bitterly dissappointed is an understatement.

Bremont telling everyone that the ENG movement and trip-rock cases cost too much to make but then produce a god-awful looking tourbillion for a mere $40,000 CAD?!?!! .. that’s just a slap in the face and a “You gonna cry?”

Expand full comment

Not keen on the Bremont rebrand. Oddly the new typeface and logo look fine in print or on screen but the place they look positively cheap is on the dial of a watch. Which, you know, isn't great if you're a watch company.

Expand full comment